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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08736_Field_TCGG T501.txt
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1996-04-10
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729b
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16 lines
May thy Father Noah’s Brood
Like him drown, but in thy Flood.
Speak, so may the Liquid Mine
Of Rubies, or of Diamonds shine.
Every technology contrived and outered by man has the power
to numb human awareness during the period of its first
interiorization.
* That wisdom and knowledge should be distilled from the
press seemed an obvious metaphor to anybody in the sixteenth
century. Just how deeply the printed book was embedded in the
preceding culture is made manifest by Curt Bühler in The
Fifteenth Century Book: the Scribes; the Printers; the
Decorators . Bühler tells of the “very considerable number of
such manuscripts, copied from printed books” that have